We develop events that strengthen brands, inspire employees, and build lasting customer loyalty. For over 25 years, we have been organizing corporate events, live marketing campaigns, and brand experiences for companies throughout Germany.
We plan and organize your unforgettable event.
Our agency was honored with the International BrandEx Award in the "
: Best Motivation / Best Employee Event" category for the "
" campaign, titled "Employee Campaign – INTAX Racing Team."
In addition, we regularly participate in prestigious industry competitions such as the BrandEx Award, the ADC Competition, the German Design Award, and the BrandEx Fresh Award, and have been nominated for these awards on multiple occasions.
For us, these awards aren’t the main focus; rather, they’re a sign that our projects stand out even when compared directly with others in the industry. What matters most to us is developing events and campaigns that work for our clients—with a clear concept, well-thought-out planning, and execution you can count on.
"With a convincing concept, POMMEREL helped to ensure that the evening captivated the guests with exciting contributions and an impressive stage show."
Hartwig Bleker
General Manager Marketing & Corporate Communications, Röchling Industrial SE & Co. KG
"POMMEREL created a completely new award format in a very short space of time. True to our motto "Focus on people", POMMEREL understood exactly this claim and implemented it perfectly with a unique location."
Christoph Reiprich
Head of Internal Communications and Public Relations, GLENCORE Nordenham
"Together, we were able to rise to the challenge of communicating the topic of sustainability to our employees. Our team has grown even closer together and communication between the departments has improved."
Marco Kimme
Managing Director INTAX
Innovative Fahrzeuglösungen GmbH
But you want it to be something really special? You don't just want any old event—you want...
An event in a class of its own. But...
It all starts with a strong idea—it’s the heart of every unforgettable corporate event. The idea should be creative, surprising, and emotionally engaging so that it captivates your guests. From this idea emerges the concept that reflects your company’s values and messages. The venue, the atmosphere, and the program build on this foundation, coming together to form a harmonious whole.
A successful event requires precise planning. Detailed coordination with caterers, technicians, and performers is essential to ensure a structured collaboration. Equally important are effective time management, logistics planning, and the coordination of all technical and organizational details, so that everything fits together perfectly.
Even the best idea and the most careful planning are useless if things don't go according to plan on the day of the event. Someone has to keep track of everything, handle unexpected challenges, and make sure everything runs like clockwork.
The bad news:
Planning and implementation involves a lot of work and stress.
The good news:
We take everything off your hands.
Your benefits: more value, more success...
Today, companies face ever-greater challenges: retaining employees over the long term, connecting with customers on an emotional level, communicating changes in a way that’s easy to understand, and bringing brands to life. At the same time, communication is becoming increasingly digital, faster, and more interchangeable. That’s exactly why face-to-face interactions are more important than ever.
Markets are changing, expectations are rising, and target audiences want authentic experiences rather than just information. In these dynamic times, traditional communication is often no longer enough. Events create spaces for emotion, trust, and genuine connections—both internally and externally. They make messages visible, tangible, and memorable.
People don’t remember presentations—they remember experiences. This is exactly where experiential communication comes in: It brings people together, captures attention, and strengthens relationships. Whether it’s an employee event, an anniversary celebration, a product launch, or a customer event—personal experiences foster a sense of connection, motivation, and a lasting impact.
Every company is different—that’s why we don’t develop one-size-fits-all solutions, but rather customized event formats with clear benefits. Together, we analyze your goals, target audiences, and messages, and use that information to develop a concept tailored to your company. From the initial idea to professional execution, we ensure that your event not only inspires but also has a lasting impact.
Around 750 guests celebrated in an impressive tent landscape with modern architecture and a view of the parkland. A captivating multimedia performance combined LED imagery, dynamic dance performances and impressive light and sound effects to tell the story of Big Dutchman.
Highlights such as the tribute to Phil Collins' "Sussudio", performed by the legendary all-stars band, and the presentation by Johannes B. Kerner made the evening an unforgettable experience. A spectacular customer event that combined history and modernity in an elegant setting.
The Röchling Group celebrated its 200th anniversary with an impressive ceremony at the Völklingen Ironworks. Under the motto "200 Years of Röchling - Pioneering Ever Since", we developed an inspiring stage program with renowned speakers such as Matthias and Tristan Horx as well as Prof. Dr. Ulrich Walter, who shed light on future topics and sustainability.
The highlight was the captivating storytelling: three XXL projection screens with modern motion design told the 200-year history of the company in an impressive combination of tradition and innovation - perfectly staged in the historical ambience of the Völklingen Ironworks.
With a convincing concept and great commitment, POMMEREL helped to ensure that the evening captivated the guests with exciting and entertaining contributions and an impressive stage show. The trusting and cooperative partnership at every stage has welded us together as a team over a long planning period!
Ina Breitsprecher
Director Special Communications, Corporate ID & Events, Röchling Group
In creative workshops, the participants raised their awareness of the consequences of plastic waste and received input on conception and design. Using almost 100% recycled materials, they developed their own "hot boxes" in teams over a period of six weeks.
The concept combined creative upcycling with an experiential character that culminated in the grand finale: a competition on the racetrack in which the teams competed against each other in various categories. The result was a successful, motivating campaign that not only left a lasting impression, but also won the BrandEx Silver Award.
Together, we were able to rise to the challenge of communicating the topic of sustainability to our employees in the long term through three exciting and innovative live moments. Our team has grown even closer together, communication between departments has improved and, above all, awareness of the more sustainable use of our resources in our day-to-day work has become clearly noticeable in the aftermath of the campaign.
Marco Kimme
Managing Director INTAX Innovative Fahrzeuglösungen GmbH
To mark the 150th anniversary of the DGzRS, an extensive program paid tribute to the selfless work of the sea rescuers. In addition to the christening of a new rescue boat on Bremen's market square and a ceremony with Federal President Joachim Gauck, emotional highlights such as a choir of 300 primary school pupils from Bremen took center stage.
The event attracted nationwide attention in the press, radio, television and social media and made the rescuers' achievements visible in an impressive way.
With its experience-oriented communication concept, POMMEREL professionally staged the 150th anniversary of the sea rescuers around the visit of the Federal President.
Nicolaus Stadeler
Managing Director DGzRS
Röchling Industrial celebrated its annual company party in the newly built Hall 21 in Haren/Ems. Around 1,000 guests - including employees, managers and accompanying persons - took part in the symbolic inauguration under the motto "New Hall, New Horizons". The modern architecture of the hall provided the perfect setting for an impressive experience. An imposing XXXL chandelier above the central "Belo Horizonte" bar and illuminated megawalls created a unique ambience. The Twister Stage, a photo module with a bullet-time effect, created interactive memories with a high social media reach. A live band and DJ kept the guests partying until the early hours of the morning. Culinary highlights from Germany, America and Italy were served at stylish food stations. The event was all about community, progress and innovation - an inspiring look into the future!
The company party in our new hall was a great success! Under the motto: "New hall, new horizons - together we build tomorrow", POMMEREL, together with the Röchling team, once again created an unforgettable experience. The perfect planning and staging exceeded all expectations and strengthened our sense of community in the long term. A big thank you to the reliable partnership!
Anne-Kathrin Schärich
Corporate Communications, Röchling Industrial SE & Co. KG
For many years, we have been supporting and advising STAROFIT on the design of its trade show booth at TUBE in Düsseldorf—the world’s leading trade show for the pipe industry. For this year’s booth, we developed a new concept that combines product presentation, brand showcasing, and face-to-face interactions even more effectively. The focus is on STAROFIT’s fittings, which are displayed right at the booth and give visitors a firsthand look at the product lineup. A high-resolution, large-format LED screen, along with additional interactive touchscreen LCDs, attract extra attention and, with carefully curated video content, provide authentic insights into the warehouse and the company’s processes. Various thoughtfully designed guest areas create space for interaction in a pleasant atmosphere—ranging from open lounge areas for informal conversations to semi-open zones that offer a private setting for more confidential meetings. ConstruLED banners were used for the ceiling system, making the booth highly visible even from a distance and further enhancing the brand’s presence.
Their creative yet strategic approach to the design, development and implementation of live communication means real added value for us.
Christopher Klose
Managing Director STAROFIT Klose GmbH & Co KG
The Rügenwalder Mühle, once known only as a company logo, was realized in "real" as a wood and clinker brick building and, thanks to our utilization concept, became a meeting place in the northwest. Under the leitmotif "MühlenWelten", it represents the company values: tradition, innovation, regional ties and quality. With live communication measures for business partners, employees and the public, the brand was brought to life and the mill became a popular meeting place for thousands of visitors.
With the utilization concept for the Rügenwalder Mühle, POMMEREL has helped to ensure that our newly built mill has become a meeting place for everyone in the region.
Christian Rauffus
Chairman of the Supervisory Board Rügenwalder Mühle
PERSO PLANKONTOR GmbH is celebrating its 25th anniversary with a special event at its headquarters in Lastrup. Around 50 employees from all seven branches experienced a special event under the motto "Naturally. Together. Active.", an event that focused on team spirit, appreciation and the value-based corporate culture.
One highlight was the joint construction of an XXL wooden sculpture of the company logo, which symbolically reflected the 25-year success story. Sustainability also played a central role: employees explored the surrounding area in teams on e-scooters, e-bikes and Segways, accompanied by fun tasks along the route.
The evening was crowned by a dinner together at a stylish ten-meter-long table, followed by an exuberant party with a DJ.
POMMEREL understood exactly what PERSO PLANKONTOR wanted this anniversary event to be about: our appreciation for our employees, the creation of shared experiences and team spirit. I am sure that this anniversary event will be remembered for a very long time.
Marlies Thoben-Jans
Managing Director PERSO PLANKONTOR GmbH
At the "RÅ-Experience" incentive, the employees of m:pro IT Consult GmbH celebrated their 25th anniversary with a 25-hour outdoor experience. Off-road adventures with jeeps and quads, team challenges and a relaxed conclusion with laughter yoga strengthened team cohesion and trust.
With the RÅ-Experience, POMMEREL has struck a chord with us and created an incentive for m:pro for the second time, from which our team has emerged sustainably strengthened.
Pamela Sander-Schroeder
CFO m:pro IT Consult GmbH
Glencore Nordenham celebrated the premiere of the Glencore Nordenham Awards to recognize employees' outstanding ideas and safety-related improvements.
In the afternoon, an exhibition of ideas on LCD screens presented the employees' suggestions in a modern setting with a flying buffet and central bar. This was followed in the evening by the exclusive awards ceremony with dinner and the presentation of prizes in the SAFETY and INNOVATION categories. Dynamic visuals and musical highlights from the DJ created an energetic atmosphere.
In a very short space of time, POMMEREL has created a completely new award format that will set new standards throughout the company. True to our motto "Focus on people", the agency understood this claim and implemented it perfectly with a unique staging in a historic location.
Christoph Reiprich
Head of Internal Communications and Public Relations, GLENCORE Nordenham
For ArcelorMittal Bremen, we developed the "Masterminds for Bremen" competition, for which pioneering ideas in the field of environmental protection could be submitted. In order to emotionally charge the competition, we sent "real" pioneers through Bremen's city center. Two pantomime artists with rolling boxes of ideas branded in ArcelorMittal orange turned the sights of the Hanseatic city into their stage. Without words, but with a lot of humor, they interacted with the citizens of Bremen and in this way provided exciting photo motifs that could be published on the Vordenker Facebook page.
The POMMEREL team has professionally organized several large events for us and put them into practice with great commitment. From the concept development to the implementation in a close and trusting cooperation, which was very important to us as a customer.
Dirk Helm
Head of Corporate Communications ArcelorMittal Bremen
Around 750 guests celebrated in an impressive tent landscape with modern architecture and a view of the parkland. A captivating multimedia performance combined LED imagery, dynamic dance performances and impressive light and sound effects to tell the story of Big Dutchman.
Highlights such as the tribute to Phil Collins' "Sussudio", performed by the legendary all-stars band, and the presentation by Johannes B. Kerner made the evening an unforgettable experience. A spectacular customer event that combined history and modernity in an elegant setting.
The Röchling Group celebrated its 200th anniversary with an impressive ceremony at the Völklingen Ironworks. Under the motto "200 Years of Röchling - Pioneering Ever Since", we developed an inspiring stage program with renowned speakers such as Matthias and Tristan Horx as well as Prof. Dr. Ulrich Walter, who shed light on future topics and sustainability.
The highlight was the captivating storytelling: three XXL projection screens with modern motion design told the 200-year history of the company in an impressive combination of tradition and innovation - perfectly staged in the historical ambience of the Völklingen Ironworks.
With a convincing concept and great commitment, POMMEREL helped to ensure that the evening captivated the guests with exciting and entertaining contributions and an impressive stage show. The trusting and cooperative partnership at every stage has welded us together as a team over a long planning period!
Ina Breitsprecher
Director Special Communications, Corporate ID & Events, Röchling Group
We sit down together to understand your ideas and goals in detail. How can we turn your project into an emotional and memorable event that will still inspire people years later? Together, we will analyze which elements will make the biggest impression and develop an initial strategic direction.
Based on the briefing, we work together to develop a concept that is perfectly tailored to your target group and brand. We place particular emphasis on creative highlights that will make your event unique.
During the planning phase, we handle all aspects of organizing your event. We coordinate with all partners, book the right venue, and arrange for the necessary equipment—from technical setups and sound systems to decorations and seating. Every detail is carefully reviewed to ensure that everything runs smoothly and professionally.
On the big day, we make sure everything runs smoothly on site. The set-up is supervised by our team and secured by a trial day so that everything works as planned. We will also organize any conversion work in between and the dismantling .
Are you planning a corporate event, an anniversary celebration, or a staff event?
Then let’s work together to figure out what your event could look like.
We’ll give you a no-obligation consultation and show you what options are available.
For more than 25 years, we have been creating unforgettable experiences as a family business that arouse emotions, connect people and showcase brands.
Our journey began in 1997 with the vision of taking live marketing to a new level. At that time, the idea of better positioning products and brands through extraordinary experiences was still new. Today, we are a well-coordinated team of creative minds and strategists who are constantly evolving to always offer our customers the best.
Our aim is to generate emotions, convey messages and create experiences that will be talked about for years to come.
Reinhard B. Pommerel
Managing Partner
With a passion for strategy and change, Reinhard has been shaping the development of the family business for more than twenty years – and consistently driving impact and transformation forward.
Anja Pommerel
Authorized signatory
Anja is the all-rounder in the team and combines strategic thinking with organizational skills. Her strength lies in consulting and event planning.
PHILIPP POMMEREL
Junior project manager
Philipp brings fresh ideas and modern thinking to every project. With his focus on communication and event planning, he ensures that even the smallest details are right.
JULE PETERSEN
Trainee event manager
With great dedication and a positive attitude, Jule pursues her training to become an event management assistant. Structured work and organizational talent particularly distinguish her – qualities she brings to a wide variety of event formats.
Peter Lund
Visual Storyteller
Peter is the creative mind behind the visual experiences. With his talent for design, creative storytelling and photography, he ensures that every event is visually impressive.
Michael Koch
Motion Designer
Michael brings movement and dynamism to every project. As an expert in motion design, event visuals and directing, he ensures that ideas come to life.
Henry
Feelgood Manager
Henry is the good spirit of the team and puts everyone in a good mood with his charming manner. As a mood booster, letter carrier's friend and mobile alarm system, he makes sure that everyone is happy - and at the same time guards the office like no other.
Our location not only offers an inspiring working environment, but also the perfect location for creative workshops and strategic meetings. The Innovation Cube is our space for new ideas in a green setting, where we develop concepts together and drive unique projects forward.
We are at home in the Bremen-Oldenburg metropolitan region in the northwest. From here, we serve customers all over Germany. To find out what makes your next corporate event special, we will visit you on site. But if you're from nearby, we're always happy to visit you too!
Our location not only offers an inspiring working environment, but also the perfect location for creative workshops and strategic meetings. The Innovation Cube is our space for new ideas in a green setting, where we develop concepts together and drive unique projects forward.
With over 2 decades of experience and more than 1,000 realized events, we have the expertise, creativity and structure to make your corporate event an unforgettable experience. Our award-winning concepts combine emotions with a clear message and create a lasting impression on your guests.
Yes, we can adapt to your requirements. Whether it's an exclusive dinner for 30 people or a large event for employees with more than 3,000 guests. We are always as big as you need us to be.
The collaboration begins with a non-binding consultation in which we discuss your wishes and goals. We then develop a unique concept, take over the planning and ensure smooth implementation - from the location to the dismantling.
Yes, after the event we take care of the dismantling, the follow-up and an evaluation. We reflect together on which aspects worked particularly well and record valuable learnings for future projects.
We look after customers throughout Germany. Whether you are near our location in Bremen-Oldenburg or further away - we will come to you to professionally realize your event.
The planning time depends on the size and complexity of your event. Small events can be organized within a few weeks, while larger projects can sometimes take longer. Together we will set a realistic time frame.
The costs vary depending on the size of the event, location, technology and other factors. After a consultation, we will prepare an offer that is tailored to your budget and your wishes.
