Shaping the future of the events industry together

Foundation Ceremony of the State Representation Lower Saxony-Bremen

There is exciting and forward-looking news! On April 18, we visited the Hotel Kokenhof in Hanover, because this is where the official founding of the State Representation of Lower Saxony-Bremen took place. It is the fifth foundation in total that fwd: Bundesvereinigung Veranstaltungswirtschaft e.V. is launching and an important step to represent the interests of the event industry on a regional, national and international level.

For numerous fwd: members, this evening provided an opportunity for networking, both with politicians and with other members, because we are all in the same boat! Together, we now have to find solutions for the current challenges of the industry and grow as the state representation of Lower Saxony-Bremen – because every voice counts!

The state representation relies on a lively and regular exchange of information and experience between the players in the event industry and aims to strengthen the event industry, to dispel prejudices and to make the industry as a whole more attractive again, in order to support, among other things, the further training and securing of specialists and to initiate necessary transformations. Another essential aspect is and remains the issue of sustainability and the sensible use of value chains.

We warmly congratulate Reinhard, who will lead the Lower Saxony-Bremen regional office as Chairman of the Board in the future! He will be supported by Matthias Strupowsky, Managing Director of EMS Event- & Messe – Service GmbH, as Deputy Board Member and Lena Zeissig, Managing Director ZEISSIG GmbH & Co. Kg, as technical executive committee. The office of the treasurer takes over Silke Schulte, business guide fwd: Servicegesellschaft ltd.

The HR and salary study

Overall, the situation in the event industry is perceived by many as tending to be uncertain. Those looking for training are inhibited, may not receive any encouragement from their parents and reject the idea of learning in this field in order to look for alternatives.
That the reputation of the industry unfortunately turns out to be worse than the professional perspectives shows a study published in January by fwd: Bundesvereinigung Veranstaltungswirtschaft in cooperation with the RIFEL Institute:
The first part of the study considered the areas of agencies, exhibition stand construction companies and event and trade fair departments in companies. To infer: Compared to average salaries in Germany from 2022, the event industry hardly differs in salary levels and in some cases is even slightly above average.
Employees in the industry also benefit from flexible working time models (feel free to check out our past blog post on work-life integration), the option of home office and receive attractive fringe benefits. A soon-to-be-released second part of the study will include locations, catering, event technology, equipment and IT. We look forward to seeing the results. (Source:

Still a challenge: attracting qualified employees

As already mentioned, the event sector is currently not considered very attractive, despite its advantages.
This makes it all the more important for companies to involve their employees and develop strategies for the future together with them. They must adapt to the needs and expectations of job seekers and offer attractive working conditions and development opportunities, as well as invest in benefits such as health care, because the health of employees has a direct impact on the performance and productivity of the company.
Companies have a significant influence on the well-being of their employees and their motivation! Motivated and satisfied employees are more committed, more productive and more loyal to their employer.
If you have any questions and would like to support us as a member or supporter, you can find more information at fwd: Bundesvereinigung Veranstaltungswirtschaft e.V.:
Of course you can contact us at any time!

Positive outlook for the regional event industry

In order to make the scale, relevance and impact of the event industry even clearer, a further pilot study is being considered, initiated by Reinhard Pommerel together with Dr. Slink, Chief Executive Officer of the Oldenburg Chamber of Commerce and Industry.
In cooperation with the fwd: Bundesvereinigung Veranstaltungswirtschaft e.V., the Oldenburg Chamber of Industry and Commerce and the Bremen Chamber of Commerce as well as the Hamburg Institute of International Economics (HWWI- Bremen branch), the following factors, among others, are to be investigated: company focus, number of employees and turnover figures. At the same time, the number of companies located in the respective chamber area and belonging to the event industry will be researched.



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