The new freedom for your event
Online or rather live on site? What is the right event format for my company, my message and my target group? Are you asking yourself this question right now?
Why put all your eggs in one basket?
What was initially conceived in the event industry as a purely technical solution that allows both a live and an online audience to view content at the same time is increasingly becoming an integral part, if not a creative highlight, of corporate communication: hybrid events.
The advantages and benefits of hybrid events for your company are obvious: As the host, you decide on the size of the live audience on site and have more flexibility in choosing the event location. You can reach both a local and a global audience and save both costs and CO2 at the same time by reducing travel and accommodation expenses.
The beauty of a hybrid event format is also that you can get in touch with your participants online in advance, e.g. via our WEB app, and exchange ideas. Moreover, you can continue to communicate with your participants after the actual hybrid event for as long as you deem it useful and necessary. This form of innovative communication opens up completely new possibilities for you, your company and your market! The new freedom for your event communication!
You want to know more?
With the implementation of hybrid events, we at POMMEREL Live-Marketing have set a new focus.
Our concepts and proprietary software/apps offer clients a wealth of tools to transfer and expand the radiance of live events into the digital space. Our claim: to involve participants and guests in the event in a location-independent, individual, emotional and interactive way so that participation online also becomes a unique experience.
We organise your hybrid event from the invitation to the participant management and the conception to the implementation in your desired location. The integration of all current safety and hygiene standards into your event is a matter of course for us. A certified in-house hygiene officer is available to us for this purpose.
The application possibilities of hybrid events are enormous.
We will be happy to advise you!
Planning a conference, a meeting or even a congress at a particular venue often involves a great deal of organisational, logistical and financial effort.
Are you looking for an alternative?
A hybrid format offers you many advantages, especially when it comes to the diverse knowledge exchange and the substantive, emotional exchange with other participants. Here we pull out all the stops of modern communication technology and experience-oriented event dramaturgy. The size of the event room becomes irrelevant, because participants can meet each other both in real and virtual space. You communicate directly with those present on site; at the same time, we stream the event live to the participants and speakers who are at their respective locations. Video conferencing tools or interactive apps, which are available to ALL participants, also enable an exchange in large groups through meaningful panel queries and moderated, editorially supervised chats in so-called breakout sessions.
Thanks to the digital technical equipment, this type of event is practically borderless. Participants and speakers can interactively share content and encounters from all over the world. Compared to the expenses incurred for personal travel from sometimes great distances, the hybrid event saves you a great deal of time and money. Statistical data such as participant numbers, length of stay, bounce rates or the results of panel queries can be tracked, evaluated and documented in real time via a dashboard and sent immediately.
POMMEREL developed a convincing concept for our first digital association meeting in a very short time. Already in the run-up, but also during the support of the event, we experienced the agency as a sovereign partner with great expertise in hybrid events.
Yvonne Fehner, Corporate Communications OOWV
Many companies face major hurdles when hosting festve events: The guest list exceeds the possibilities of the event location; guests are no longer allowed to travel and if they do, some guests have to put up with long journeys; travel and hotel accommodation eat up a large part of the budget; safety and hygiene regulations do the rest …
Are you reluctant to host your festive event in a hybrid format because you fear it would not be “the same”? We understand the challenge you face.
We integrate digital communication into the festive event staging.
Unlike meetings and conferences, where the focus is on the exchange of content, the challenge with a hybrid festive event is not so much to extend an event into the digital space, but to integrate digital communication into the festive atmosphere of the event.
Our concepts for festive hybrid events are designed to remove the boundaries of the real venue as far as possible. For this purpose, we do not use streaming technology and digital communication as “necessary aids”, but integrate them as central components of the staging and event dramaturgy. Our goal is to emotionally merge your guests on site and on their respective screens in a symbiotic overall scenario.
I am thrilled with the concept as well as the professional and dedicated implementation of this digital event. POMMEREL did an excellent job of casting our traditional annual conference and the agencies’ tribute, which is so important to us, in an entertaining and entertaining format.
Christian Bunk, Sales Director Öffentliche Versicherungen Oldenburg
More and more companies are on the way to digitalising their recruiting measures via social media channels and/or with their own application platforms. Conversely, potential employees are also increasingly presenting themselves online. The advantages of this development are obvious: on the one hand, the pool of applicants can be viewed at any time and can be filtered according to need through targeted keyword searches; on the other hand, the digital presence of companies provides interested applicants with insights into the potential work environment regardless of location.
But are these measures sufficiently suitable to get a realistic impression of applicants, their interest and their personality? As an employer, are you looking for an efficient and effective recruiting format that gives you a holistic impression of your applicants?
We develop a hybrid recruiting format tailored to your company and your current employee needs.
Our concepts include a combination of live encounter and digital assessment gaming components. These allow you to capture and assess the potential and personality of candidates in a variety of ways, from the first contact to the application to the assessment centre. We are also happy to develop accompanying hybrid employer branding measures that sustainably capture the interest of potential employees.
Presenting products / retaining customers
Are you asking yourself whether your next appearance at a major international trade fair is worth the enormous financial and logistical effort? Are you looking for a cost-efficient and ecologically sustainable alternative to place your unique products or services on the market during the periods when there are no trade fairs?
With our help, you can bring the world into your company!
We develop a concept for you that is tailored to your company and your target group and that optimally presents your product or service range, even independently of the international trade fair calendar. For this purpose, we recommend a strategic combination of real and virtual forms of presentation throughout the year, such as in-house trade fairs and virtual trade fair stands, as well as digital and live customer contacts on site.
Our digital afterwork events have proven to be an excellent emotional and innovative format for customer retention. The studio setting, the pleasant and engaging moderation and especially the digital quiz enabled us to have a varied and intensive exchange with our partners for over two hours. Pommerel developed a convincing and creative concept and showed a high level of service competence and great professionalism in every phase from conception to implementation.
Sarah Friedrich, Assistant to Managing Partner & Marketing Manager Panattoni
Your company has an enormous asset: its stakeholders! Whether customers, employees, partners, trade press or political decision-makers: each target group demands your individual attention, because the interest, motivation and cooperation of your stakeholders are the engine of your success.
With a stakeholder event, you hold an important key to sustainably inspiring your target group for your company and at the same time expressing your appreciation. However, this often involves a great deal of organisational, logistical and financial effort. Especially the search for suitable event locations with good connections and overnight accommodation can cause headaches.
We develop event formats that inspire every target group.
Our concepts for hybrid stakeholder events not only open up many opportunities for you to reduce costs. Depending on the target group, we develop creative event formats enriched with live streams and digital, interactive communication tools as well as artistic highlights. Their playful focus will boost the motivation of your employees as well as the enthusiasm of your customers.
With a great deal of competence and verve POMMEREL provided us with foresight, advice and organisation at every step of our anniversary campaign. Thanks to the convincing implementation of our hybrid anniversary event, VHS Oldenburg was able to present itself as a leading, sustainable and dynamic education provider in this challenging year.
Andreas Gögel, Executive Director VHS Oldenburg
Framework conditions for a successful hybrid event
Event and communication technology
The success of your hybrid event is made possible not least by the interaction of analogue and digital communication. In order to equip your event with the best possible and above all suitable event and communication technology as well as software/apps, we work together with our highly specialised partner companies.
Hygiene and safety
We are very aware of the responsibility that you, as the organiser of an event, hybrid event or trade fair stand, assume for the safety of your guests. Therefore, since August 2020, an agency’s own hygiene officer with an IHK certificate course ensures compliance with all current hygiene and safety standards. This course is unique in the German-speaking world and was developed with medical and scientific know-how.
This measure was developed from practice for practice, including the expertise of our agency and other leading practice partners as well as the authors of the RIFEL Institute’s Step-by-Step Guide.. Co-trainer is the IKI Institute.
Events no longer have to work solely through their unique and irretrievable moment.
Since May 2020, we have been able to offer you DVB-TV by Markenfunk as the first agency in Germany. DVB (Digital Video Broadcasting) enables you to set up your own TV station incl. your own domain with the help of an easy-to-use editorial system for your company! Markenfunk is a European product, DSGVO compliant and with data storage in Europe. A combination of video on demand (Netflix) and current affairs in the form of videos (YouTube) gives your brand the maximum boost!
„Video traffic will make up 80 percent of all consumer internet traffic by 2021!”
Cisco Visual Networking Index 2017