The Rügenwalder Mühle brand is generally associated with the image of a mill. What was little known, however, was that the mill previously only existed in the form of the company logo. The mill has only existed in “real” form made of wood and clinker brick for a few years. In order to turn this mill into a meeting place in the northwest, we provided the utilisation concept. The leitmotif is the MillWorlds, which represent the values of the company: Tradition, innovativeness, regional solidarity and high-quality products.
A brand to experience
Around this motif, we developed custom-fit live communication measures aimed at all stakeholders: Business partners, employees and the public. Several thousand visitors have been able to experience the MillWorlds in the meantime and have turned the mill into a place of encounter.
We are a traditional family business that takes responsibility for its location. POMMEREL understood exactly that. With the extraordinary staging for the inauguration, the emotional staff party and the utilisation concept for the Rügenwalder Mühle, the agency has contributed to making our newly built mill a place of encounter for everyone in the region.Christian Rauffus, Chairman of the Supervisory Board Rügenwalder Mühle