Since 2010 we have been supporting the family-run wholesaler STAROFIT in the creation, idea development, planning and implementation of their trade fair presence at the world’s largest trade fair for the pipe and tube processing industry, TUBE in Düsseldorf. After the trade fair had to be cancelled in 2020 due to corona, the TUBE 2022 is our 5th cooperation.
After the newly designed “living room atmosphere” of the 2018 stand concept proved to be very successful, we have further expanded and refined this concept. The claim “Visiting friends” was intended to underline fundamental corporate values such as trust, sympathy, competence and partnership. Against this background, we designed inviting communication areas with a large open lounge area, a stay-longer business area and a long counter for hop-on-hop-off business talks. Large banners with impressive picture scenarios from the direct business environment presented the product variety and rounded off the overall picture in a symbiotic way. A picture gallery with staff portraits gave the stand an additional personal touch.
Win new customers, inspire existing customers
In this way, STAROFIT was once again able to present itself as a modern, cosmopolitan and internationally successful family business in its second generation.
POMMEREL has been with us since 2008 as a source of inspiration for our corporate communication and corporate design. Especially for international trade fairs, POMMEREL has conceived and designed our successful appearances for many years. Their creative yet strategic approach to the design, development and implementation of live communication means real added value for us.Christopher Klose, Managing Director STAROFIT GmbH