For one week, everything ran differently at KRONE TRAILER. Together with one of the largest manufacturers of truck trailers and semi-trailers in Europe, we staged the opening of their new surface centre. At the KRONE FUTURE LAB, over 400 international stakeholders, consisting of customers, politicians, business and employees, experienced unique live moments. In keeping with the motto, there was spraying on the mobile stage, laser harp playing and discussions about the mobility of the future with high-profile guests such as Federal Minister of Transport Andreas Scheuer.
International live communication
Where truck chassis are deburred and coated with powder in all colours in a fully automated process, we – in cooperation with the KRONE marketing team and local partners – staged the vehicle plant in a valuable setting. Guests from different nations were given exclusive insights into the state-of-the-art processes of what is currently the most innovative and efficient powder coating plant in the world. The goal for KRONE was to personally involve the stakeholders in their positive progress and thus increase the transparency and competitiveness of the company.
On the following day, the IAA PREVIEW informed the international press about the performance of the new surface centre and about product innovations that will be presented at this year’s IAA commercial vehicle show. After an exciting exchange of information, the journalists convinced themselves of the quality of the latest vehicle models during speed dating before heading to the new centre.
Our customers were very enthusiastic about the professionally executed events. During the week of the event, we once again positioned ourselves as an innovative and future-oriented partner for our international stakeholders. Many thanks for the trusting and efficient cooperation, dear POMMEREL team!Ingo Lübs, (former) Head of Marketing, KRONE GmbH