Herbartgang – Revitalisation of the Innenstadtpassage

55 years ago, one of the first pedestrian zones in Germany was created in Oldenburg: the Herbartgang. With its mix of architecture, art, gastronomy, hotels and individual shops, the shopping arcade was a popular place to stay in the city centre for decades. Today, however, digital developments and the accompanying change in consumer habits and retail structures present the Herbartgang with new challenges.

Customer journey today and in the future

We therefore took the 55th anniversary as an opportunity to accompany the Herbartgang into the future with a comprehensive communication concept. Regular event measures are aimed at community building. The digital strategy includes a new website that, together with social media and PR, will serve as the hub of the Herbartgang. The goal is clear: shopping should become an experience again.

We very much appreciate the cooperation with POMMEREL. The agency is a committed and reliable partner for us in the repositioning of the Herbartgang.
Dirk Brauer, Vorstand Werbegemeinschaft Herbartgang Oldenburg