In October 2020, the EWE Foundation awarded the Helene Lange Award at the Edith Russ House for Media Art. The award underwent a complete relaunch to mark the occasion. The Helene Lange Award is aimed at young (up-and-coming) female scientists who deal with aspects of digitalisation relevant to everyday life in a particularly innovative and creative way.
The long-term goals of the relaunch include positioning the EWE Foundation and EWE AG as valuable and outstanding partners and supporters in the digital world. Our concept included the design of a unique key visual as well as the implementation of the design in a new website, in the application management and in the digital and analogue presentation in the event rooms.
For the event, the aim was to create an innovative and entertaining setting and to incorporate the theme of digitality in a striking way.
Festive award ceremony despite Corona
Due to severe restrictions on events in spring 2020, the EWE Foundation decided to postpone the award ceremony until autumn. As a result, we developed a hybrid event concept that allowed guests and speakers to participate in the award ceremony via webstream. Our comprehensive hygiene concept ensured safe participation on site without compromising the festive atmosphere in the Edith Russ House. In this way, we were able to demonstrate the innovative and creative power of digitalisation in our very own way.
POMMEREL developed a convincing communication concept for the relaunch and awarding of the Helene Lange Award 2020. Especially when the award ceremony had to be postponed in spring 2020, the agency stood by the EWE Foundation as a flexible yet reliable partner. Thanks to the appealing staging, the entertaining programme and the detailed hygiene concept, we were able to celebrate an inspiring new edition of the Helene Lange Award in October./em>
Dr. Stephanie Abke, Executive Director of the EWE Foundation