The sales partners of Böckmann Fahrzeugwerke are always the first to be convinced of new products. As one of Germany’s largest manufacturers of horse and car trailers, Böckmann therefore organises an annual conference to present new products and strengthen personal contact with its dealers. This year, we designed the conference around the motto “Trailers seek partners”.
Product staging with love
Between informative presentations on new products in the morning and the training sessions in the afternoon, the sales partners experienced the latest trailer models during a dynamic speed dating. During the lunch break, the guests were able to convince themselves of the beauty of form, elegance and practical handling: We created a valuable scenario for the trailers in the Böckmann Horse and Garden World, which presented the products in their usage environment.
The spark jumped off with us and our dealers. Our sales partners were enthusiastic about the staging. Through the event week planned and implemented together with POMMEREL, we can expect a positive effect next year. Josef Hespe, (former) Head of Marketing & Sales, Böckmann Fahrzeugwerke GmbH