Ideas Competition “Forward Thinkers for Bremen”
For ArcelorMittal Bremen we developed the competition “Forward Thinkers for Bremen”, for which pioneering ideas in the field of environmental protection could be submitted. To give the competition an emotional charge, we sent “real” thought leaders through Bremen’s city centre. Two pantomime artists with rolling idea boxes branded in ArcelorMittal orange turned the sights of the Hanseatic city into their stage. Without words, but with a lot of wit, they interacted with the citizens of Bremen and in this way provided exciting photo motifs that could be published on the Vordenker Facebook page.
Strengthening the employer brand
The annual “Forward Thinkers for Bremen” ideas competition, which has been held since 2013, was conceptualised with the aim of sustainably strengthening the ArcelorMittal employer brand in Bremen.
Reinhard Pommerel and his team have professionally organised several large staff and stakeholder events for us and put them into practice with a lot of commitment. From concept creation to implementation in a close and trusting cooperation that was very important to us as clients.Dirk Helm, (former) Head of Corporate Communications ArcelorMittal Bremen