We have already reported on the realignment of live communication in our blog post “Reframing live communication”. The Covid 19 pandemic brought about a turnaround, but also showed that hybrid events do not necessarily mean a loss of experience. On the contrary, this change brought with it a whole new quality of communication, combining the best of the real and digital worlds in an innovative, experience-oriented staging.
The metaverse as an opportunity
True to the saying “Nothing is more constant than change”, we too are currently preoccupied with the topic of the metaverse, which we hear and read about everywhere. Like many people, we are probably asking ourselves numerous questions: How is the metaverse changing our everyday lives? What opportunities does it present for our company and marketing? What do new business models look like as a result?
Digital space with endless possibilities
In a first webinar, we were able to gain an insight into the topic and immerse ourselves in the metaverse – exciting! Based on the basics taught, from tokens to blockchain to metaverse strategies, it quickly became clear that the metaverse has great potential!
That is why we aim to integrate the metaverse into future projects together with our partners and customers and are already working on an initial concept idea.
The first step
How and to what extent we will integrate the metaverse into our projects is becoming increasingly clear. We think it’s a growing process and agree that the metaverse will have a significant impact on our industry and take it to a whole new level in terms of experience.
The possibility of attending virtual and hybrid events in 2D and 3D, bringing physically present and digitally participating participants of an event closer together in real time and combining this with the surreal experience of different digital worlds – this is precisely the appeal of the Metaverse!
Sustainability in particular plays an equally important role and can be positively influenced by the metaverse.
